Courage to Champion a Vision

Why Vision Matters

Communicating a vision is paramount for leaders as it serves as a guiding light, aligning the team toward a common goal. When a leader effectively communicates their vision, they provide clarity, purpose, and direction, inspiring their team to work towards a shared objective. Understanding one's audience is equally crucial, as it enables the leader to tailor their message in a way that resonates with their team members' values, motivations, and aspirations. By knowing their audience, leaders can craft compelling narratives that foster engagement, trust, and commitment, ultimately driving organizational success through cohesive and inspired teamwork.

As a leadership coach, I've had the privilege of guiding established organizations through the challenging process of crafting a bold, future-oriented vision. It's a delicate balance - honoring the organization's rich history while inspiring leaders to embrace transformative change. The key is instilling a sense of courage and conviction. By facilitating open dialogues, challenging assumptions, and tapping into the team's deepest aspirations, I help leaders overcome their fears and skepticism. Together, we cultivate a shared vision that energizes the organization, aligns priorities, and empowers everyone to play a meaningful role in shaping the future. It's immensely rewarding to witness the remarkable impact a visionary leader can have in unlocking an organization's full potential.

When Mark took over as CEO of Everest Construction, the company was at a crossroads. As a market leader, Everest had lost its focus, needing help to identify ideal customers, missing key project opportunities, and needing help to retain top talent. Mark knew drastic changes were required. Still, he also recognized the organization's deep-rooted skepticism and resistance to change.

As his first major initiative, Mark enlisted the help of a consultant to guide his executive team through crafting a bold, inspiring vision for Everest's future. It was not an easy task—the team was entrenched in the status quo and quick to dismiss grand ideas as impractical. First, Mark needed to identify the internal challenges he was facing. 


Why is it so hard to create a vision for an organization established for many years? 

There are several reasons why it can be challenging to create a compelling vision for an organization that has been established for many years:

  • Inertia and Resistance to Change:

  • Established organizations often have deep-rooted ways of operating and cultural norms that can make it difficult to envision a radically different future.

  • There may be resistance from long-tenured employees who are comfortable with the status quo and skeptical of significant change.

  • Competing Priorities and Operational Demands:

    • Established organizations are often consumed by day-to-day operations, leaving little time and space for strategic visioning.

    • Leaders may feel pressure to maintain existing revenue streams and market share rather than prioritize long-term transformation.

  • Lack of External Perspective:

    • Organizations can become insular and myopic, failing to keep pace with evolving market trends, customer needs, and disruptive forces.

    • An established organization may lack the fresh, outside-in perspective needed to envision a genuinely transformative future.

  • Difficulty Letting Go of the Past:

    • Leaders may be attached to the organization's history, legacy, and past successes, making it challenging to imagine a radically different future.

    • Nostalgia and a desire to preserve the "old way" of doing things can hinder the visioning process.

What's the cost of not having one written?

  1. Lack of Direction: Without a clear north star, the organization can become directionless, with employees and teams pursuing their agendas without alignment.

  2. Diminished Engagement: Employees are less likely to feel invested in the organization's success if they don't understand how their work contributes to a larger purpose.

  3. Ineffective Decision-Making: Without a guiding vision, decision-making can become reactive and short-sighted rather than proactive and strategically aligned.

  4. Missed Opportunities: The organization may fail to capitalize on its full potential and miss opportunities to innovate, grow, and create meaningful impact.

  5. Weaker Competitive Position: An organization that lacks strategic clarity may outperform competitors with a clear, compelling vision.

Investing the time and effort to develop a powerful vision statement can pay significant dividends in terms of organizational alignment, employee engagement, strategic focus, and the organization's ability to fulfill its purpose and achieve its aspirations.

Mark refused to back down. He challenged his leaders to think beyond their daily operational demands and envision a transformed Everest that delivered unparalleled quality, innovation, and value to its clients. Slowly, the team began to align around a shared sense of purpose and possibility.

The resulting vision statement was a concise yet powerful declaration: "To lead the construction industry through a relentless commitment to excellence, sustainable practices, and customer-centric solutions." Mark knew getting buy-in from the broader organization would be the actual test.

He kicked off a company-wide tour, holding town halls at each of Everest's regional offices. Mark spoke passionately about the vision, emphasizing how it built upon the company's rich history while charting an ambitious new course. At first, the field teams were skeptical - they'd heard grand promises before. However, Mark's authenticity and willingness to listen to their concerns gradually won them over.

What can a leader do to begin the process of setting direction for the future of the organization?

To begin the process of setting a direction for the future of an established organization, a leader can take the following steps:

  • Engage Stakeholders:

    • Gather diverse perspectives from employees, customers, industry experts, and other stakeholders to understand their aspirations and concerns.

    • Foster open dialogue and encourage diverse viewpoints to challenge the status quo.

  • Conduct a Thorough Environmental Scan:

    • Analyze the competitive landscape, emerging technologies, customer preferences, and industry trends to identify potential disruptions and opportunities.

    • Assess the organization's current strengths, weaknesses, and unique capabilities.

  • Facilitate Strategic Visioning Sessions:

    • Bring together the executive team and key leaders to envision the organization's desired future.

    • Encourage bold, forward-thinking discussions that go beyond incremental changes.

    • Identify the organization's core purpose, values, and the impact it aspires to make.

  • Prototype and Iterate:

    • Develop initial vision concepts and test them with a broader audience to gather feedback and refine the approach.

    • As new information and perspectives emerge, pivot and adapt the vision.

  • Communicate Relentlessly:

    • Clearly and consistently articulate the vision to all stakeholders, emphasizing the "why" behind the change.

    • Empower leaders at all levels to champion the vision and inspire their teams to embrace the future.

By taking a collaborative, evidence-based, and iterative approach, leaders can overcome the inertia and resistance often accompanying established organizations and craft a compelling vision to guide the organization toward a transformative future.

Focusing on tactical objectives for short-term gain is easy, yet this may cost you in the long run. Casting vision for the future begins at the executive level. 

Impact of Having a Vision Statement:

  1. Clarity of Purpose: A vision statement provides an inspiring picture of what the organization is striving to achieve. This gives everyone a shared understanding of the organization's reason for being and the ultimate destination.

  2. Alignment and Engagement: With a shared vision, employees can align their individual goals and actions to support the broader organizational objectives. This fosters higher engagement and a sense of purpose.

  3. Strategic Focus: The vision statement helps guide strategic planning and decision-making. It ensures the organization's resources and efforts are focused on the most critical priorities.

  4. Motivation and Inspiration: A compelling vision can energize and inspire employees, customers, and stakeholders. It gives them something meaningful to rally around and work towards.

  5. Culture Shaping: The vision statement articulates the organization's values and desired culture. This helps shape the behaviors, mindsets, and work environment that the organization wants to cultivate.


As the vision cascaded through the organization, Everest began to transform. Project managers embraced new sustainable building techniques. Field crews took greater pride in their work and pushed for continuous improvement. The HR team revamped hiring and training to cultivate a culture aligned with the vision.

Within two years, the impact was undeniable. Everest's reputation had been restored, attracting a new generation of top talent. Clients raved about the company's uncompromising quality and customer service. Revenues and profitability soared to new heights. Most importantly, a palpable sense of energy and purpose permeated every corner of the organization.

As Mark reflected on the journey, he knew it was not easy. Transforming an entrenched construction giant required immense courage, persistence, and resilience. But seeing the vision come to life, with the entire Everest team united in its pursuit, made it all worthwhile. This was just the beginning of an exciting new era for the company.


Whether you lead a $5 million department or a $500 million enterprise, you have the power to shape the future. It's time to reclaim your courage and champion a bold, inspiring vision that galvanizes your team, aligns your strategies, and propels your organization to new heights.

Don't let day-to-day demands or doubts hold you back. Reach deep, think big, and unlock the transformative possibilities that await. I'm here to guide you every step of the way - helping you craft a compelling vision, align your people and plans, and overcome the inevitable obstacles.

The future is ours to create. Who will step up and lead the charge?

Next Steps


Take the next step to champion a vision begins with clearly articulating the vision statement and sharing it with a select group of stakeholders. After sharing the vision, the leader should actively seek feedback from these stakeholders. This involves asking questions such as, "How does this statement support where we are heading in the years to come?" to gauge alignment with long-term goals. Additionally, the leader can inquire about what aspects of the vision stakeholders like and what they feel needs to change or be improved upon. Finally, to be more intentional in sharing the vision, the leader should consider various communication channels, frequency of communication, and methods to ensure that the vision is consistently and effectively conveyed to all members of the organization.

Journey To Authentic Leadership

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Sarah had always considered herself a capable leader, but she knew there was room for growth. Seeking to enhance her leadership skills, she decided to work with a coach who specialized in authentic leadership development. Through their sessions, Sarah delved deep into understanding the core characteristics of authentic leadership and how she could embody them in her own leadership style.

As she progressed in her coaching journey, Sarah began to cultivate the four key characteristics of authentic leadership: self-awareness, morality, balanced processing, and transparency. She embarked on a journey of self-discovery, gaining insights into her strengths, weaknesses, values, and motivations. Through introspection and reflection, she developed a deeper understanding of herself and how her actions impacted those around her.

Sarah also learned the importance of maintaining an ethical high ground in her decision-making processes. She recognized the need to consider not only her own interests but also the needs of her followers and the broader ethical implications of her choices. By prioritizing integrity and honesty, she earned the trust and respect of her team members.

Balanced processing became another cornerstone of Sarah's leadership approach. Instead of rushing to judgment or making decisions based on bias, she learned to objectively weigh different perspectives and consider all relevant information before taking action. This approach fostered a culture of inclusivity and collaboration within her team, where everyone felt valued and heard.

Transparency was the final piece of the puzzle for Sarah. She understood the importance of open communication and sharing information openly with her team. By being transparent about her decisions, rationale, and goals, she fostered a culture of trust and accountability, where team members felt empowered to contribute their ideas and feedback.

Through her journey of authentic leadership development, Sarah not only transformed herself but also inspired positive change within her team and organization. Her commitment to self-awareness, morality, balanced processing, and transparency laid the foundation for a thriving and resilient team culture, capable of navigating conflict and achieving collective success. As an organizational development consultant, Sarah continued to champion authentic leadership principles, helping leaders and teams unlock their full potential and thrive in today's complex and dynamic work environment.

Authentic leadership encompasses four key characteristics: self-awareness, morality, balanced processing, and transparency. Let's see how Sarah, an executive leader, grows in each of these areas:

  1. Self-awareness: Sarah embarks on a journey of self-discovery, seeking to understand her strengths, weaknesses, values, and emotions. Through introspection and feedback from others, she gains insight into her leadership style and its impact on those around her. By cultivating self-awareness, Sarah becomes more attuned to her actions and decisions, leading to greater authenticity in her leadership.

  2. Morality: As Sarah delves deeper into authentic leadership, she confronts ethical dilemmas and strives to align her actions with her moral compass. She reflects on her values and principles, making decisions that prioritize the well-being of her team and organization over personal gain. Sarah's commitment to morality strengthens trust and integrity within her leadership approach, earning respect from her followers.

  3. Balanced processing: Sarah learns to approach decision-making with objectivity and fairness, considering multiple perspectives before reaching conclusions. She encourages open dialogue and dissenting opinions within her team, valuing diverse viewpoints and fostering a culture of inclusivity. By embracing balanced processing, Sarah promotes critical thinking and innovation, driving positive outcomes for her organization.

  4. Transparency: Recognizing the importance of trust and accountability, Sarah commits to transparency in her communication and actions. She shares information openly with her team, acknowledging both successes and challenges along the way. Through transparent leadership, Sarah fosters a culture of honesty and authenticity, where team members feel empowered and engaged in the organization's mission.

In summary, Sarah's journey as an executive leader embodies the core characteristics of authentic leadership. By prioritizing self-awareness, morality, balanced processing, and transparency, she cultivates a leadership style that inspires trust, fosters collaboration, and drives positive change within her organization.

UnSplash @eareast

Here are some questions designed to help leaders evaluate their levels of authenticity and identify ways to foster the key characteristics of authentic leadership:

  1. Self-awareness:

    • How well do I understand my strengths, weaknesses, values, and emotions?

    • Do I actively seek feedback from others to gain insight into my leadership style and its impact?

    • What practices can I implement to enhance my self-awareness, such as journaling, mindfulness, or regular reflection sessions?

  2. Morality:

    • Am I consistently aligning my actions with my values and principles?

    • Do I prioritize the well-being of my team and organization over personal gain?

    • How can I ensure that ethical considerations are integrated into my decision-making processes?

  3. Objectivity:

    • Do I approach decision-making with objectivity and fairness, considering multiple perspectives?

    • How do I encourage open dialogue and dissenting opinions within my team?

    • What strategies can I employ to mitigate biases and unconscious assumptions in my decision-making?

  4. Balanced processing:

    • How do I ensure that I weigh all relevant information and viewpoints before reaching conclusions?

    • Am I fostering a culture of inclusivity and diversity of thought within my team?

    • What steps can I take to promote critical thinking and innovation among my team members?

  5. Transparency:

    • Do I communicate openly and honestly with my team, sharing both successes and challenges?

    • How can I ensure that information is accessible and readily available to all team members?

    • What measures can I implement to increase accountability and trust within my team?

By reflecting on these questions and considering actionable steps to foster self-awareness, morality, objectivity, balanced processing, and transparency, leaders can strengthen their authenticity and cultivate a positive and effective leadership approach.

Coaching for Confidence - Growing Your Executive Presence

Overcome the 3 Primary Threats to Executive Presence: lack of clarity, imposter syndrome, and ineffective communication skills.

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As VP of Marketing, Matt found himself in a new role at a fast-growing startup, reporting to the executive team on market trends and gaps in marketing strategies and seizing new opportunities to stay ahead of competitors. However, he faced the daunting task of holding the attention of busy executive stakeholders who showed little interest in topics outside their immediate scope of work.

Determined to enhance his executive presence, Matt embarked on a journey of self-improvement. He dedicated himself to thorough preparation, immersing himself in market research and refining his presentation skills. Armed with confidence and authenticity, Matt engaged his executive team members with compelling storytelling and a genuine passion for marketing.

Through active listening and collaboration, Matt fostered open dialogue and constructive feedback, earning the trust and respect of his colleagues. With executive composure and a commitment to continuous improvement, Matt navigated the challenges of his new role with poise and professionalism, emerging as a trusted leader with a commanding executive presence.

By implementing these strategies, leaders like Matt can enhance their executive presence and make a lasting impact in their organizations.

Here are five strategies to help leaders like Matt strengthen their executive presence:

  1. Confidence Building: Confidence is the cornerstone of executive presence. Leaders can build confidence by thoroughly preparing for meetings, staying informed about industry trends, and rehearsing presentations. Matt can boost his confidence in his new role by understanding market dynamics, competitor strategies, and the company's goals.

  2. Effective Communication: Clear and concise communication is key to capturing the attention of busy executives. Leaders should focus on delivering their message compellingly and engagingly, using storytelling techniques to illustrate key points. Matt can enhance his communication skills by practicing his presentations and refining his messaging to resonate with his audience's interests and priorities.

  3. Authenticity: Authenticity breeds trust and credibility. Leaders should strive to be genuine and transparent in their interactions, expressing their ideas and opinions with sincerity and integrity. Matt can establish authenticity by sharing his genuine passion for marketing and demonstrating a deep understanding of the industry's challenges and opportunities.

  4. Active Listening: Effective leaders are adept listeners who value input from their colleagues and stakeholders. Leaders can foster collaboration and build rapport with their teams by actively listening to others' perspectives and feedback. Matt can demonstrate his commitment to active listening by soliciting input from his executive team members and incorporating their insights into his strategic plans.

  5. Executive Composure: Maintaining composure under pressure is a hallmark of strong executive presence. Leaders should remain calm, poised, and professional, even in challenging situations. Matt can cultivate executive composure by practicing mindfulness techniques, managing stress effectively, and staying focused on his goals and objectives.

Executive presence is crucial for leaders looking to make a lasting impact in their organizations. It encompasses a combination of confidence, gravitas, and communication skills that command attention and inspire trust among stakeholders. Enhancing executive presence is essential for leaders like VP of Marketing Matt, who navigate new roles and face the challenge of engaging busy executive stakeholders.


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Executive presence is a critical attribute that distinguishes effective leaders from the rest. However, several threats can undermine one's executive presence, including a lack of clarity, imposter syndrome, and ineffective communication skills.

Firstly, a lack of clarity can significantly diminish executive presence. Leaders who are uncertain about their goals, strategies, or roles may struggle to inspire confidence and trust among their teams and stakeholders. Without a clear vision and direction, leaders may appear indecisive or disorganized, eroding their credibility and authority.

Secondly, imposter syndrome poses a significant threat to executive presence. This phenomenon occurs when individuals doubt their abilities and fear being exposed as frauds despite evidence of their competence and accomplishments. Leaders affected by imposter syndrome may struggle with self-confidence, second-guess their decisions, and hesitate to assert themselves, all of which can undermine their perceived leadership effectiveness.

Lastly, ineffective communication skills can hinder executive presence. Leaders who struggle to articulate their ideas, influence others, or engage in meaningful dialogue may fail to command attention and respect. Poor communication can lead to misunderstandings, conflicts, and missed opportunities, limiting a leader's ability to inspire and motivate their teams.

Fortunately, an executive coach can help leaders overcome these threats and develop a strong executive presence. Firstly, a coach can work with leaders to clarify their goals, values, and priorities, helping them gain a clearer sense of purpose and direction. Through introspective exercises, goal-setting techniques, and feedback sessions, leaders can refine their vision and articulate it with confidence and conviction.

Secondly, an executive coach can support leaders in addressing imposter syndrome by challenging self-limiting beliefs and building self-awareness and resilience. By reframing negative thoughts, celebrating successes, and embracing vulnerability, leaders can develop a more authentic and confident leadership style.

Lastly, an executive coach can provide personalized communication training to help leaders enhance their verbal and nonverbal communication skills. Through role-playing exercises, presentation coaching, and feedback loops, leaders can refine their messaging, improve their storytelling abilities, and connect with their audience more effectively.

In conclusion, executive presence is essential for leadership success, but it can be threatened by factors such as lack of clarity, imposter syndrome, and ineffective communication skills. However, with the guidance and support of an executive coach, leaders can overcome these obstacles, unlock their full potential, and cultivate a commanding executive presence that inspires trust, respect, and influence.

What will help you grow your executive presence?

3 Ways To Bolster Your Leadership! How a CXO Coach Supports Your Executive Growth

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CXO Coaching Will Bolster Your Confidence in Strategic Planning, Overcoming Challenges, and Navigating Change. What do these three focuses cost you today?


A seasoned executive, Kate faced a daunting challenge: effectively communicating strategy with the board. Despite her wealth of experience, she felt overwhelmed by the complexities of aligning her vision with the board's expectations. To add to her plate, she was also grappling with challenges among her direct reports, feeling unsure how to address them effectively. Overwhelmed and lacking the confidence to initiate changes, Kate knew she needed support.

Enter Rob, a trusted leadership coach known for empowering executives to overcome obstacles and thrive. Recognizing Kate's potential and determination, Rob offered his guidance. Through their coaching sessions, Rob helped Kate break down the barriers holding her back. Together, they developed strategies to streamline communication with the board, ensuring her vision was effectively conveyed and understood. Additionally, Rob provided invaluable insights into managing her direct reports, fostering a culture of collaboration and accountability.

With Rob's thought-partnership, Kate implemented her plan; she saw positive changes unfold. Her interactions with the board became more fluid and productive, leading to greater alignment and support for her initiatives. With her newfound confidence, Kate tackled challenges with her direct reports head-on, fostering a more cohesive and productive team environment. Thanks to Rob's guidance, Kate emerged as a stronger, more effective leader, equipped to navigate any obstacle confidently and clearly.

CXO coaching has proven to be a highly effective investment for executives, with statistical values showcasing its impact on career progression and leadership development. Here are three ways coaching will enhance your executive leadership:

  1. Strategic Leadership Planning: An executive coach is a thought partner who guides leaders toward strategic career planning. By leveraging insights, CXO coaches assist in setting meaningful goals, identifying potential career paths, and devising actionable plans to achieve desired outcomes. Executives who engage in strategic career planning with the support of a coach are 40% more likely to achieve their career objectives than those who do not.

  2. Overcoming Executive Challenges: CXO career coaches provide invaluable support in navigating and overcoming various career challenges. Through targeted coaching sessions, executives learn effective strategies for managing workplace dynamics, addressing career roadblocks, and navigating difficult situations. Statistical data indicates that executives who receive coaching to overcome career challenges experience a 35% improvement in their ability to handle setbacks and conflicts with resilience and strategic thinking.

  3. Transitions and Leadership Changes: During significant career transitions, such as promotions or entering a new industry, the guidance of a CXO career coach is indispensable. These coaches offer personalized support to help executives navigate the complexities of transition, manage associated challenges, and adapt to new leadership roles. Statistical studies demonstrate that executives who receive coaching during career transitions are 50% more likely to navigate leadership changes and achieve long-term career success successfully.

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Investing in a CXO career coach is a wise decision and a strategic move toward accelerating your career growth and achieving professional fulfillment. With the support of a certified and experienced coach, executives can gain clarity, make informed decisions, and unlock their full leadership potential, ultimately driving organizational success and personal satisfaction.

CXO coaching Is a strategic investment that can significantly accelerate your career growth and lead to unparalleled professional fulfillment. With the guidance of a certified and seasoned coach, executives are empowered to gain clarity on their career trajectory, identify their strengths and weaknesses, and chart a clear path toward their goals. 

By leveraging seasoned insights and industry expertise, executives can make well-informed decisions that align with their aspirations and organizational objectives. Moreover, working with a CXO coach enables executives to unlock their full leadership potential by honing their skills, refining their leadership style, and cultivating a growth mindset. 

As a result, executives become more effective leaders capable of driving organizational success, fostering team innovation, and fostering a culture of excellence. Partnering with a CXO career coach promotes professional growth, personal satisfaction, and fulfillment in one's leadership journey.